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Kapitel in diesem Buch

1. Frontmatter i
2. Contents v
3. Introduction: The Dawn of a New Age vii
4. Chapter 1 The Rise of Digital Platforms 1
5. Chapter 2 The Strategic Management of Network Effects 11
6. Chapter 3 The Digital Transformation of Traditional Businesses 31
7. Chapter 4 The Internationalization of Digital Platforms 49
8. Chapter 5 The Limits to Platform Globalization 65
9. Conclusion: Three Golden Principles of International Expansion 71
10. Notes 77
11. Index 83
12. About the Author 87
13. About Wharton School Press 89
14. About the Wharton School 90