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Frontmatter
-
Barbara E. Kahn
Chapters in this book
- Frontmatter i
- Contents vii
- Introduction: How to Compete Successfully in a Retail Apocalypse ix
- Chapter 1 Gain a Competitive Edge The Kahn Retailing Success Matrix 1
- Chapter 2 Amazon the Disruptor Laser Focus on the Customer and Reducing Friction in the Shopping Experience 17
- Chapter 3 Price Leadership Is Not Enough Successful “Everyday Low Price” Retailers Add Frictionless Expertise 43
- Chapter 4 The Power of the Brand The Direct-to- Consumer Model 57
- Chapter 5 The Paradox of Luxury When Low Prices and Accessibility Are Undesirable 79
- Chapter 6 Compete on Customer Experience The Lure of Emotional and Sensory Engagement 97
- Chapter 7 Learning from “New Retail” in China 113
- Conclusion 135
- Notes 141
- Bibliography 149
- Index 175
- About the Author 185
- About Wharton School Press 187
- About the Wharton School 188
Chapters in this book
- Frontmatter i
- Contents vii
- Introduction: How to Compete Successfully in a Retail Apocalypse ix
- Chapter 1 Gain a Competitive Edge The Kahn Retailing Success Matrix 1
- Chapter 2 Amazon the Disruptor Laser Focus on the Customer and Reducing Friction in the Shopping Experience 17
- Chapter 3 Price Leadership Is Not Enough Successful “Everyday Low Price” Retailers Add Frictionless Expertise 43
- Chapter 4 The Power of the Brand The Direct-to- Consumer Model 57
- Chapter 5 The Paradox of Luxury When Low Prices and Accessibility Are Undesirable 79
- Chapter 6 Compete on Customer Experience The Lure of Emotional and Sensory Engagement 97
- Chapter 7 Learning from “New Retail” in China 113
- Conclusion 135
- Notes 141
- Bibliography 149
- Index 175
- About the Author 185
- About Wharton School Press 187
- About the Wharton School 188