Chapters in this book

1. Frontmatter i
2. Contents vii
3. Introduction: How to Compete Successfully in a Retail Apocalypse ix
4. Chapter 1 Gain a Competitive Edge The Kahn Retailing Success Matrix 1
5. Chapter 2 Amazon the Disruptor Laser Focus on the Customer and Reducing Friction in the Shopping Experience 17
6. Chapter 3 Price Leadership Is Not Enough Successful “Everyday Low Price” Retailers Add Frictionless Expertise 43
7. Chapter 4 The Power of the Brand The Direct-to- Consumer Model 57
8. Chapter 5 The Paradox of Luxury When Low Prices and Accessibility Are Undesirable 79
9. Chapter 6 Compete on Customer Experience The Lure of Emotional and Sensory Engagement 97
10. Chapter 7 Learning from “New Retail” in China 113
11. Conclusion 135
12. Notes 141
13. Bibliography 149
14. Index 175
15. About the Author 185
16. About Wharton School Press 187
17. About the Wharton School 188