Chapters in this book

1. Frontmatter i
2. Contents vii
3. Introduction ix
4. Chapter 1 Founders Zuckerberg’s Shade and the Specter of Gates 1
5. Chapter 2 Ideas Searching for a Light Bulb 11
6. Chapter 3 Funding Branching Paths 31
7. Chapter 4 Pitching Talking Your Startup into Existence 49
8. Chapter 5 Growth: Lighting a Fire 65
9. Conclusion: Myths and Monomyths in the Shadow of the Unicorn 79
10. Notes 81
11. Index 93
12. About the Author 99
13. About Wharton School Press 101
14. About the Wharton School 102