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Chapter 4 Pitching Talking Your Startup into Existence

© 2020 University of Pennsylvania Press, 3905 Spruce Street Philadelphia, Pennsylvania 19104-4112

© 2020 University of Pennsylvania Press, 3905 Spruce Street Philadelphia, Pennsylvania 19104-4112

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. Introduction ix
  4. Chapter 1 Founders Zuckerberg’s Shade and the Specter of Gates 1
  5. Chapter 2 Ideas Searching for a Light Bulb 11
  6. Chapter 3 Funding Branching Paths 31
  7. Chapter 4 Pitching Talking Your Startup into Existence 49
  8. Chapter 5 Growth: Lighting a Fire 65
  9. Conclusion: Myths and Monomyths in the Shadow of the Unicorn 79
  10. Notes 81
  11. Index 93
  12. About the Author 99
  13. About Wharton School Press 101
  14. About the Wharton School 102
The Unicorn's Shadow
This chapter is in the book The Unicorn's Shadow
https://doi.org/10.9783/9781613630976-005

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. Introduction ix
  4. Chapter 1 Founders Zuckerberg’s Shade and the Specter of Gates 1
  5. Chapter 2 Ideas Searching for a Light Bulb 11
  6. Chapter 3 Funding Branching Paths 31
  7. Chapter 4 Pitching Talking Your Startup into Existence 49
  8. Chapter 5 Growth: Lighting a Fire 65
  9. Conclusion: Myths and Monomyths in the Shadow of the Unicorn 79
  10. Notes 81
  11. Index 93
  12. About the Author 99
  13. About Wharton School Press 101
  14. About the Wharton School 102
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