This publication is presented to you through Paradigm Publishing Services
University of Pennsylvania Press
Chapter
Licensed
Unlicensed
Requires Authentication
INDEX
You are currently not able to access this content.
You are currently not able to access this content.
Chapters in this book
- Frontmatter i
- CONTENTS v
- INTRODUCTION Intimate Commerce 1
-
PART I Mediated Intimacies
- CHAPTER 1 “Letter Salesmanship”: American Direct Mail Technologies and Techniques in the Early Twentieth Century 29
- CHAPTER 2 “Such a Feeling of Intimacy”: Familial Bonds and Eastman Kodak’s Sponsorship of The Adventures of Ozzie and Harriet 55
- CHAPTER 3 “Be Lean with Jean”: Jean Nidetch and the Intimacies of Weight Watchers 77
-
PART II Face-to- Face Encounters
- CHAPTER 4 “Magnetism Was in Her Touch”: Music, Gender, and Commercial Intimacy at the Department Store Sheet Music Counter 101
- CHAPTER 5 Nylon, Intimacy, and the Commercial Power of Touch 127
- CHAPTER 6 “With Unhurried Ease”: Avon’s Affective Approach to Constructing Intimacy 155
-
PART III Selling Intimacy Itself
- CHAPTER 7 The Emergence of the Marriage Market in Antebellum America 183
- CHAPTER 8 “Wonders for the Health of Women”: Marketing Contraceptives in the Gilded Age and the Progressive Era 214
- CHAPTER 9 Birth of a Brand: Intimate Strategies of Sale and the Making of Marie Stopes’s Global Birth Control Brand 235
- CONCLUSION Commercial Intimacy from the Analog to the Digital Age 265
- CONTRIBUTORS 299
- INDEX 303
- ACKNOWLEDGMENTS 317
Chapters in this book
- Frontmatter i
- CONTENTS v
- INTRODUCTION Intimate Commerce 1
-
PART I Mediated Intimacies
- CHAPTER 1 “Letter Salesmanship”: American Direct Mail Technologies and Techniques in the Early Twentieth Century 29
- CHAPTER 2 “Such a Feeling of Intimacy”: Familial Bonds and Eastman Kodak’s Sponsorship of The Adventures of Ozzie and Harriet 55
- CHAPTER 3 “Be Lean with Jean”: Jean Nidetch and the Intimacies of Weight Watchers 77
-
PART II Face-to- Face Encounters
- CHAPTER 4 “Magnetism Was in Her Touch”: Music, Gender, and Commercial Intimacy at the Department Store Sheet Music Counter 101
- CHAPTER 5 Nylon, Intimacy, and the Commercial Power of Touch 127
- CHAPTER 6 “With Unhurried Ease”: Avon’s Affective Approach to Constructing Intimacy 155
-
PART III Selling Intimacy Itself
- CHAPTER 7 The Emergence of the Marriage Market in Antebellum America 183
- CHAPTER 8 “Wonders for the Health of Women”: Marketing Contraceptives in the Gilded Age and the Progressive Era 214
- CHAPTER 9 Birth of a Brand: Intimate Strategies of Sale and the Making of Marie Stopes’s Global Birth Control Brand 235
- CONCLUSION Commercial Intimacy from the Analog to the Digital Age 265
- CONTRIBUTORS 299
- INDEX 303
- ACKNOWLEDGMENTS 317