Chapters in this book

1. Frontmatter i
2. CONTENTS v
3. INTRODUCTION Intimate Commerce 1
4. PART I Mediated Intimacies
5. CHAPTER 1 “Letter Salesmanship”: American Direct Mail Technologies and Techniques in the Early Twentieth Century 29
6. CHAPTER 2 “Such a Feeling of Intimacy”: Familial Bonds and Eastman Kodak’s Sponsorship of The Adventures of Ozzie and Harriet 55
7. CHAPTER 3 “Be Lean with Jean”: Jean Nidetch and the Intimacies of Weight Watchers 77
8. PART II Face-to- Face Encounters
9. CHAPTER 4 “Magnetism Was in Her Touch”: Music, Gender, and Commercial Intimacy at the Department Store Sheet Music Counter 101
10. CHAPTER 5 Nylon, Intimacy, and the Commercial Power of Touch 127
11. CHAPTER 6 “With Unhurried Ease”: Avon’s Affective Approach to Constructing Intimacy 155
12. PART III Selling Intimacy Itself
13. CHAPTER 7 The Emergence of the Marriage Market in Antebellum America 183
14. CHAPTER 8 “Wonders for the Health of Women”: Marketing Contraceptives in the Gilded Age and the Progressive Era 214
15. CHAPTER 9 Birth of a Brand: Intimate Strategies of Sale and the Making of Marie Stopes’s Global Birth Control Brand 235
16. CONCLUSION Commercial Intimacy from the Analog to the Digital Age 265
17. CONTRIBUTORS 299
18. INDEX 303
19. ACKNOWLEDGMENTS 317