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© 2018 University of Pennsylvania Press, 3905 Spruce Street Philadelphia, Pennsylvania 19104-4112

© 2018 University of Pennsylvania Press, 3905 Spruce Street Philadelphia, Pennsylvania 19104-4112

Chapters in this book

  1. Frontmatter I
  2. Preface III
  3. CONTENTS V
  4. ABOUT THE NOTES VI
  5. PLATES VII
  6. CHARTS VII
  7. TABLES IX
  8. NOTE BY THE PUBLISHER X
  9. 1. Founding of the Firm 1
  10. 2. Marshall Field: Rising Young Merchant 9
  11. 3. The Man and the Opportunity 15
  12. 4. Field, Leiter and Company: Retail and Wholesale 21
  13. 5. Years of Trial 38
  14. 6. Years of Trial (Continued) 49
  15. 7. Personnel 61
  16. 8. New Hands at the Helm 83
  17. 9. New Hands at the Helm (Continued) 105
  18. 10. Customer Services 121
  19. 11. Advertising 136
  20. 12. The New and the Old 154
  21. Notes 179
  22. Bibliography 236
  23. Index 244
History of Marshall Field and Co., 1852-1906
This chapter is in the book History of Marshall Field and Co., 1852-1906
https://doi.org/10.9783/9781512819076-019

Chapters in this book

  1. Frontmatter I
  2. Preface III
  3. CONTENTS V
  4. ABOUT THE NOTES VI
  5. PLATES VII
  6. CHARTS VII
  7. TABLES IX
  8. NOTE BY THE PUBLISHER X
  9. 1. Founding of the Firm 1
  10. 2. Marshall Field: Rising Young Merchant 9
  11. 3. The Man and the Opportunity 15
  12. 4. Field, Leiter and Company: Retail and Wholesale 21
  13. 5. Years of Trial 38
  14. 6. Years of Trial (Continued) 49
  15. 7. Personnel 61
  16. 8. New Hands at the Helm 83
  17. 9. New Hands at the Helm (Continued) 105
  18. 10. Customer Services 121
  19. 11. Advertising 136
  20. 12. The New and the Old 154
  21. Notes 179
  22. Bibliography 236
  23. Index 244
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