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book: History of Marshall Field and Co., 1852-1906
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History of Marshall Field and Co., 1852-1906

Language: English
Published/Copyright: 2018

About this book

This book is a volume in the Penn Press Anniversary Collection. To mark its 125th anniversary in 2015, the University of Pennsylvania Press rereleased more than 1,100 titles from Penn Press's distinguished backlist from 1899-1999 that had fallen out of print. Spanning an entire century, the Anniversary Collection offers peer-reviewed scholarship in a wide range of subject areas.

Topics

  • Publicly Available

    Frontmatter

    I
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    Preface

    III
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    CONTENTS

    V
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    ABOUT THE NOTES

    VI
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    PLATES

    VII
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    CHARTS

    VII
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    TABLES

    IX
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    NOTE BY THE PUBLISHER

    X
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    1. Founding of the Firm

    1
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    2. Marshall Field: Rising Young Merchant

    9
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    3. The Man and the Opportunity

    15
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    4. Field, Leiter and Company: Retail and Wholesale

    21
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    5. Years of Trial

    38
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    6. Years of Trial (Continued)

    49
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    7. Personnel

    61
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    8. New Hands at the Helm

    83
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    9. New Hands at the Helm (Continued)

    105
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    10. Customer Services

    121
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    11. Advertising

    136
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    12. The New and the Old

    154
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    Notes

    179
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    Bibliography

    236
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    Index

    244
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
February 12, 2018
eBook ISBN:
9781512819076
Pages and Images/Illustrations in book
Main content:
256
View content
https://doi.org/10.9783/9781512819076
eBook ISBN: 9781512819076
Keywords for this book
Business; Economics
Audience(s) for this book
For universities and colleges of further and higher education
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