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Index
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George Fisk
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Chapters in this book
- Frontmatter I
- Preface VII
- Contents IX
- List of Tables XIII
- CHAPTER 1. Concepts and Measures To Be Used in the Study of Leisure Spending-Behavior 1
- CHAPTER 2. Aggregate Leisure Expenditures: Past and Projected to 1965 and 1970 28
- CHAPTER 3. Consumers' Financial Position 83
- CHAPTER 4. Market Segmentation by Social and Demographic Characteristics 117
- CHAPTER 5. Applications of Consumer Expenditures Studies to Market Planning 180
- Index 195
Chapters in this book
- Frontmatter I
- Preface VII
- Contents IX
- List of Tables XIII
- CHAPTER 1. Concepts and Measures To Be Used in the Study of Leisure Spending-Behavior 1
- CHAPTER 2. Aggregate Leisure Expenditures: Past and Projected to 1965 and 1970 28
- CHAPTER 3. Consumers' Financial Position 83
- CHAPTER 4. Market Segmentation by Social and Demographic Characteristics 117
- CHAPTER 5. Applications of Consumer Expenditures Studies to Market Planning 180
- Index 195