Preface

Chapters in this book

1. Frontmatter I
2. Preface VII
3. Contents IX
4. List of Tables XIII
5. CHAPTER 1. Concepts and Measures To Be Used in the Study of Leisure Spending-Behavior 1
6. CHAPTER 2. Aggregate Leisure Expenditures: Past and Projected to 1965 and 1970 28
7. CHAPTER 3. Consumers' Financial Position 83
8. CHAPTER 4. Market Segmentation by Social and Demographic Characteristics 117
9. CHAPTER 5. Applications of Consumer Expenditures Studies to Market Planning 180
10. Index 195