Contents

Chapters in this book

1. Frontmatter I
2. Contents VI
3. Preface IX
4. Introduction: Sol Worth and the Study of Visual Communication 1
5. 1. The Development of a Semiotic of Film 36
6. 2. A Semiotic of Ethnographic Film 74
7. 3. Toward an Anthropological Politics of Symbolic Forms 85
8. 4. The Uses of Film in Education and Communication 108
9. 5. Symbolic Strategies 134
10. 6. Seeing Metaphor as Caricature 148
11. 7. Pictures Can’t Say Ain’t 162
12. 8. Margaret Mead and the Shift from “Visual Anthropology” to the “Anthropology of Visual Communication” 185
13. Appendix: An American Community's Socialization to Pictures: An Ethnography of Visual Communication (A Preproposal) (With Jay Ruby) 200
14. Bibliography 204
15. Index 210