Contents

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Preface ix
4. 1. Theory And Method 1
5. 2. Stereotypes And Body Parts: Advertising Content 13
6. 3. What Do Ads Teach Us About Gender? 35
7. 4. Signs Of The Times: A Semiotics Of Gender Ads 63
8. 5. Weighing In And Measuring Up 88
9. 6. Elizabeth's Story 107
10. 7. Differences Within Gender: Manufacturing Distance 130
11. 8. Interventions And Changes 152
12. 9. Final Thoughts 177
13. References 187
14. Index 197
15. Acknowledgments 205