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1. Theory And Method

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Measuring Up
This chapter is in the book Measuring Up

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. Preface ix
  4. 1. Theory And Method 1
  5. 2. Stereotypes And Body Parts: Advertising Content 13
  6. 3. What Do Ads Teach Us About Gender? 35
  7. 4. Signs Of The Times: A Semiotics Of Gender Ads 63
  8. 5. Weighing In And Measuring Up 88
  9. 6. Elizabeth's Story 107
  10. 7. Differences Within Gender: Manufacturing Distance 130
  11. 8. Interventions And Changes 152
  12. 9. Final Thoughts 177
  13. References 187
  14. Index 197
  15. Acknowledgments 205
https://doi.org/10.9783/9780812204025.1

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. Preface ix
  4. 1. Theory And Method 1
  5. 2. Stereotypes And Body Parts: Advertising Content 13
  6. 3. What Do Ads Teach Us About Gender? 35
  7. 4. Signs Of The Times: A Semiotics Of Gender Ads 63
  8. 5. Weighing In And Measuring Up 88
  9. 6. Elizabeth's Story 107
  10. 7. Differences Within Gender: Manufacturing Distance 130
  11. 8. Interventions And Changes 152
  12. 9. Final Thoughts 177
  13. References 187
  14. Index 197
  15. Acknowledgments 205
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