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1. Theory And Method

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This chapter is in the book Measuring Up

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Chapters in this book

Frontmatter i
Contents vii
Preface ix
1. Theory And Method 1
2. Stereotypes And Body Parts: Advertising Content 13
3. What Do Ads Teach Us About Gender? 35
4. Signs Of The Times: A Semiotics Of Gender Ads 63
5. Weighing In And Measuring Up 88
6. Elizabeth's Story 107
7. Differences Within Gender: Manufacturing Distance 130
8. Interventions And Changes 152
9. Final Thoughts 177
References 187
Index 197
Acknowledgments 205

https://doi.org/10.9783/9780812204025.1

Chapters in this book

Frontmatter i
Contents vii
Preface ix
1. Theory And Method 1
2. Stereotypes And Body Parts: Advertising Content 13
3. What Do Ads Teach Us About Gender? 35
4. Signs Of The Times: A Semiotics Of Gender Ads 63
5. Weighing In And Measuring Up 88
6. Elizabeth's Story 107
7. Differences Within Gender: Manufacturing Distance 130
8. Interventions And Changes 152
9. Final Thoughts 177
References 187
Index 197
Acknowledgments 205

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