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12 ‘Winning hearts and minds’

Proclamations, audience and the discourse of Old English displacement
  • Valerie McGowan-Doyle
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Ireland and the Renaissance court
This chapter is in the book Ireland and the Renaissance court

Abstract

How did the viceregal court communicate with those peoples over whom it claimed dominion? What signals did it send to those elites overseeing (semi-)autonomous and competing centres of authority throughout Ireland? Taking as her subject printed proclamations issued by the viceregal court, Valerie McGowan-Doyle explores the technologies of political persuasion and their effect on high politics across the realms. This critical genre of imperial governance has garnered precious little attention in the scholarly literature. McGowan-Doyle’s chapter offers the first dedicated study of these proclamations and uses them to reveal the close relationship between print and prerogative in the most local and quotidian aspects of the Irish experience under the Tudors.

Abstract

How did the viceregal court communicate with those peoples over whom it claimed dominion? What signals did it send to those elites overseeing (semi-)autonomous and competing centres of authority throughout Ireland? Taking as her subject printed proclamations issued by the viceregal court, Valerie McGowan-Doyle explores the technologies of political persuasion and their effect on high politics across the realms. This critical genre of imperial governance has garnered precious little attention in the scholarly literature. McGowan-Doyle’s chapter offers the first dedicated study of these proclamations and uses them to reveal the close relationship between print and prerogative in the most local and quotidian aspects of the Irish experience under the Tudors.

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