Chapters in this book

1. Frontmatter i
2. Contents v
3. Preface vii
4. Acknowledgments ix
5. Contributors xi
6. Part One Overview
7. 1 Introduction 1
8. 2 Culture and Trade: Some Theoretical and Practical Considerations 30
9. Part Two Dominance and Resistance
10. 3 Television and Film in a Freer International Trade Environment: US Dominance and Canadian Responses 63
11. 4 Other People's Fictions: Cultural Appropriation, Cultural Integrity, and International Media Strategies 92
12. 5 As the World Turns: Television Soap Operas and Global Media Culture 110
13. Part Three Cultural Trade and Identity: Mexico
14. 6 Will Nationalism be Bilingual? 131
15. 7 North Americans or Latin Americans? The Redefinition of Mexican Identity and the Free Trade Agreements 142
16. 8 Media Reception on the Mexican Border with the United States 157
17. 9 The US-Mexico Border as Post-NAFTA Mexico 187
18. Part Four Cultural Trade and Identity: Quebec
19. 10 Walking on a Tightrope: The Markets of Cultural Products in Quebec 221
20. 11 There Goes the Neighborhood: Montreal's Television Market and Free Trade 242
21. 12 U.S. Best-Sellers in French Quebec and English Canada 279
22. 13 Cultural Exemptionalism Revisited: Quebec Music Industries in the Face of Free Trade 306
23. Part Five Creativity and Control: Copyright and Contract
24. 14 Mass Communication, Intellectual Property Rights, International Trade, and the Popular Music Industry 331
25. 15 Copyright, Contract, the Cultural Industries, and NAFTA 351
26. Appendixes 381
27. Index 397