University of Texas Press
Mass Media and Free Trade
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Edited by:
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About this book
As United States television programs, movies, music, and other cultural products make their way around the globe, a vigorous debate over "cultural imperialism" is growing in many countries. This book brings together experts in economics, sociology, anthropology, the humanities, and communications to explore what effects the North American Free Trade Agreement will have on the flow of cultural products among Mexico, the United States, and Canada.
After an overview of free trade and the cultural industries, the book covers the following topics: dominance and resistance, cultural trade and identity in relation to Mexico and to French Canada, and intellectual property rights. Based on present trends, the contributors predict that there will be a steadily increasing flow of cultural products from the United States to its neighbors.
This book grew out of a 1994 conference that brought together leaders of the cultural industries, policy makers, and scholars. It represents state-of-the-art thinking about the global influence of U.S. cultural industries.
Author / Editor information
Topics
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Frontmatter
i -
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Contents
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Preface
vii -
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Acknowledgments
ix -
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Contributors
xi - Part One Overview
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1 Introduction
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2 Culture and Trade: Some Theoretical and Practical Considerations
30 - Part Two Dominance and Resistance
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3 Television and Film in a Freer International Trade Environment: US Dominance and Canadian Responses
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4 Other People's Fictions: Cultural Appropriation, Cultural Integrity, and International Media Strategies
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5 As the World Turns: Television Soap Operas and Global Media Culture
110 - Part Three Cultural Trade and Identity: Mexico
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6 Will Nationalism be Bilingual?
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7 North Americans or Latin Americans? The Redefinition of Mexican Identity and the Free Trade Agreements
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8 Media Reception on the Mexican Border with the United States
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9 The US-Mexico Border as Post-NAFTA Mexico
187 - Part Four Cultural Trade and Identity: Quebec
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10 Walking on a Tightrope: The Markets of Cultural Products in Quebec
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11 There Goes the Neighborhood: Montreal's Television Market and Free Trade
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12 U.S. Best-Sellers in French Quebec and English Canada
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13 Cultural Exemptionalism Revisited: Quebec Music Industries in the Face of Free Trade
306 - Part Five Creativity and Control: Copyright and Contract
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14 Mass Communication, Intellectual Property Rights, International Trade, and the Popular Music Industry
331 -
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15 Copyright, Contract, the Cultural Industries, and NAFTA
351 -
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Appendixes
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Index
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