3 THE PACKAGE, PART II Reprogramming the Studio System: The Rise of Open Booking, 1916–1922

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Illustrations ix
4. Introduction 1
5. 1 PRECURSORS The Circuits of Show Business: Vaudeville, Legitimate Theater, and the Origins of American Entertainment Distribution, 1800–1920 23
6. 2 THE PACKAGE, PART I Programming the Studio System: Packaging in Film Distribution, 1896–1917 61
7. 3 THE PACKAGE, PART II Reprogramming the Studio System: The Rise of Open Booking, 1916–1922 89
8. 4 SPACE From Franchising to Merchandising: Marketing Films Locally and Nationally, 1914–1923 125
9. 5 TIME The Battle for Playdates: Temporally Controlling the Distribution Business, 1921–1925 159
10. 6 PRICING What Price Sound? Selling the Percentage Exhibition Contract, 1919–1930 201
11. Epilogue 233
12. Acknowledgments 239
13. Glossary of Distribution Terms 245
14. Notes 249
15. Bibliography 277
16. Index 285