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© 2024 University of Texas Press

© 2024 University of Texas Press

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. Preface ix
  4. PART I Introduction
  5. ONE Considering Viewership 1
  6. TWO The Terrain of Media Market Research: Partners, Projects & Collaboration 24
  7. PART II The Battery of Media Market Research Studies
  8. THREE Pilot Testing & Series Maintenance 37
  9. FOUR Brand Alignment & Derailment 88
  10. FIVE Talent Testing & Media Research: Gauging Awareness & Connection 135
  11. SIX Ideation & Content Co-creation 168
  12. PART III Rethinking the Viewer
  13. SEVEN The (Manipulated) Performance of Market Research 197
  14. EIGHT A Corrective for Media Market Research & You 224
  15. Acknowledgments 261
  16. Glossary 263
  17. Notes 271
  18. Works Cited 289
  19. Index 303
Creating the Viewer
This chapter is in the book Creating the Viewer
https://doi.org/10.7560/316511-012

Chapters in this book

  1. Frontmatter i
  2. Contents vii
  3. Preface ix
  4. PART I Introduction
  5. ONE Considering Viewership 1
  6. TWO The Terrain of Media Market Research: Partners, Projects & Collaboration 24
  7. PART II The Battery of Media Market Research Studies
  8. THREE Pilot Testing & Series Maintenance 37
  9. FOUR Brand Alignment & Derailment 88
  10. FIVE Talent Testing & Media Research: Gauging Awareness & Connection 135
  11. SIX Ideation & Content Co-creation 168
  12. PART III Rethinking the Viewer
  13. SEVEN The (Manipulated) Performance of Market Research 197
  14. EIGHT A Corrective for Media Market Research & You 224
  15. Acknowledgments 261
  16. Glossary 263
  17. Notes 271
  18. Works Cited 289
  19. Index 303
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