THREE Pilot Testing & Series Maintenance

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Preface ix
4. PART I Introduction
5. ONE Considering Viewership 1
6. TWO The Terrain of Media Market Research: Partners, Projects & Collaboration 24
7. PART II The Battery of Media Market Research Studies
8. THREE Pilot Testing & Series Maintenance 37
9. FOUR Brand Alignment & Derailment 88
10. FIVE Talent Testing & Media Research: Gauging Awareness & Connection 135
11. SIX Ideation & Content Co-creation 168
12. PART III Rethinking the Viewer
13. SEVEN The (Manipulated) Performance of Market Research 197
14. EIGHT A Corrective for Media Market Research & You 224
15. Acknowledgments 261
16. Glossary 263
17. Notes 271
18. Works Cited 289
19. Index 303