3. A Comparative Perspective

Kapitel in diesem Buch

1. Frontmatter I
2. Contents VII
3. Acknowledgments IX
4. Introduction XI
5. 1. Historical and Economic Background 1
6. 2. The Persistent Puzzle 9
7. 3. A Comparative Perspective 27
8. 4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death 41
9. 5. Life, Chance, and Destiny 67
10. 6. Marketing Life: Moral Persuasion and Business Enterprise 91
11. 7. The Life Insurance Agent: Problems in Occupational Prestige and Professionalization 119
12. Conclusions 149
13. Notes 155
14. Selected Bibliography 183
15. Index 201