CONTENTS

Chapters in this book

1. Frontmatter i
2. CONTENTS vii
3. Preface xi
4. PART I INTRODUCTION
5. 1 ARGUING FOR ORGANIZATIONAL ADVANTAGE 1
6. PART II THREE ACTIVITIES FOR MAKING GREAT STRATEGY
7. 2 MAPPING STRATEGY 33
8. 3 LOGIC FOR STRATEGY 63
9. 4 ARGUING IN ORGANIZATIONS 94
10. PART III APPLYING STRATEGY ARGUMENTS
11. 5 ARGUING ABOUT AN UNCERTAIN FUTURE 125
12. 6 FORMULATING STRATEGY 147
13. 7 COMMUNICATING STRATEGY 178
14. PART IV ARGUING DEEPER
15. 8 ELABORATING THE STRATEGY 203
16. 9 PERCEIVED QUALITY STRATEGIES 224
17. PART V CONCLUSION
18. 10 THE PILLAR OF STRATEGY 253
19. PART VI APPENDICES
20. APPENDIX A: TERMINOLOGY 269
21. APPENDIX B: DISSECTING STRATEGY: A PRIMER 273
22. Notes 289
23. References 303
24. Index 311