Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgments ix
4. Introduction 1
5. 1 Mass Market (I) How Mass- Market Books Changed Publishing 23
6. 2 Mass Market (II) How the Mass Market Won the World, Lost Its Soul—Then Lost the World 47
7. 3 Trade (I) How Women Resisted Sexism and Reinvented the Novel 71
8. 4 Trade (II) How Literary Writers Embraced Genre 100
9. 5 Nonprofits: How Rebels Found Funding and Rejected New York 126
10. 6 Independents: How W. W. Norton Stayed Free and Housed the Misfits 167
11. Conclusion 211
12. Glossary of Publishing Figures 225
13. Notes 239
14. Index 283