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2 Mass Market (II) How the Mass Market Won the World, Lost Its Soul—Then Lost the World
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Dan Sinykin
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Chapters in this book
- Frontmatter i
- Contents vii
- Acknowledgments ix
- Introduction 1
- 1 Mass Market (I) How Mass- Market Books Changed Publishing 23
- 2 Mass Market (II) How the Mass Market Won the World, Lost Its Soul—Then Lost the World 47
- 3 Trade (I) How Women Resisted Sexism and Reinvented the Novel 71
- 4 Trade (II) How Literary Writers Embraced Genre 100
- 5 Nonprofits: How Rebels Found Funding and Rejected New York 126
- 6 Independents: How W. W. Norton Stayed Free and Housed the Misfits 167
- Conclusion 211
- Glossary of Publishing Figures 225
- Notes 239
- Index 283
Chapters in this book
- Frontmatter i
- Contents vii
- Acknowledgments ix
- Introduction 1
- 1 Mass Market (I) How Mass- Market Books Changed Publishing 23
- 2 Mass Market (II) How the Mass Market Won the World, Lost Its Soul—Then Lost the World 47
- 3 Trade (I) How Women Resisted Sexism and Reinvented the Novel 71
- 4 Trade (II) How Literary Writers Embraced Genre 100
- 5 Nonprofits: How Rebels Found Funding and Rejected New York 126
- 6 Independents: How W. W. Norton Stayed Free and Housed the Misfits 167
- Conclusion 211
- Glossary of Publishing Figures 225
- Notes 239
- Index 283
