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Mark Kennedy
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Chapters in this book
- Frontmatter i
- Contents vii
- Preface ix
- Acknowledgments xvii
- Introduction: From the Heart of a Businessman 1
-
Who Are the Shapeholders?
- 1. Shapeholders 13
- 2. Social Activists 29
- 3. The Media 52
- 4. Politicians 67
- 5. Regulators 87
-
Seven Steps to Shapeholder Success
- 6. Align with a Purpose 93
- 7. Anticipate 118
- 8. Assess 153
- 9. Avert 175
- 10. Acquiesce 183
- 11. Advance Common Interests 188
- 12. Assemble to Win 202
- 13. Pope Francis, a CEO Worth Emulating 226
- Notes 243
- Index 269
Chapters in this book
- Frontmatter i
- Contents vii
- Preface ix
- Acknowledgments xvii
- Introduction: From the Heart of a Businessman 1
-
Who Are the Shapeholders?
- 1. Shapeholders 13
- 2. Social Activists 29
- 3. The Media 52
- 4. Politicians 67
- 5. Regulators 87
-
Seven Steps to Shapeholder Success
- 6. Align with a Purpose 93
- 7. Anticipate 118
- 8. Assess 153
- 9. Avert 175
- 10. Acquiesce 183
- 11. Advance Common Interests 188
- 12. Assemble to Win 202
- 13. Pope Francis, a CEO Worth Emulating 226
- Notes 243
- Index 269
