6. Align with a Purpose

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Preface ix
4. Acknowledgments xvii
5. Introduction: From the Heart of a Businessman 1
6. Who Are the Shapeholders?
7. 1. Shapeholders 13
8. 2. Social Activists 29
9. 3. The Media 52
10. 4. Politicians 67
11. 5. Regulators 87
12. Seven Steps to Shapeholder Success
13. 6. Align with a Purpose 93
14. 7. Anticipate 118
15. 8. Assess 153
16. 9. Avert 175
17. 10. Acquiesce 183
18. 11. Advance Common Interests 188
19. 12. Assemble to Win 202
20. 13. Pope Francis, a CEO Worth Emulating 226
21. Notes 243
22. Index 269