Chapter

1. Shapeholders

Mark Kennedy

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This chapter is in the book Shapeholders

© 2017 Columbia University Press

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© 2017 Columbia University Press

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Chapters in this book

Frontmatter i
Contents vii
Preface ix
Acknowledgments xvii
Introduction: From the Heart of a Businessman 1
Who Are the Shapeholders?
1. Shapeholders 13
2. Social Activists 29
3. The Media 52
4. Politicians 67
5. Regulators 87
Seven Steps to Shapeholder Success
6. Align with a Purpose 93
7. Anticipate 118
8. Assess 153
9. Avert 175
10. Acquiesce 183
11. Advance Common Interests 188
12. Assemble to Win 202
13. Pope Francis, a CEO Worth Emulating 226
Notes 243
Index 269

https://doi.org/10.7312/kenn18056-004

Chapters in this book

Frontmatter i
Contents vii
Preface ix
Acknowledgments xvii
Introduction: From the Heart of a Businessman 1
Who Are the Shapeholders?
1. Shapeholders 13
2. Social Activists 29
3. The Media 52
4. Politicians 67
5. Regulators 87
Seven Steps to Shapeholder Success
6. Align with a Purpose 93
7. Anticipate 118
8. Assess 153
9. Avert 175
10. Acquiesce 183
11. Advance Common Interests 188
12. Assemble to Win 202
13. Pope Francis, a CEO Worth Emulating 226
Notes 243
Index 269

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