Chapters in this book

1. Frontmatter i
2. Contents v
3. Introduction: The Labyrinth 1
4. PART 1 Lessons
5. 1 New Ideas: A Theory of Action 9
6. 2 The First Step: Innovative Thinking 21
7. 3 Saqqara: The Idea Hierarchy 31
8. 4 Tunnel Vision: The Curse of the Core 40
9. 5 The Ally Maze: Up, Down, Across 49
10. 6 False Friends: The Tyranny of Teams 66
11. 7 Mind Games: War of the Words 79
12. 8 The Company as Ally: Pluribus vs. Unum 92
13. 9 Meeting of the Minds: Uncommon Sense 109
14. 10 Are You an Innovator? 125
15. PART 2 Examples
16. Introduction 145
17. 11 Brown Johnson: Dora the Explorer 147
18. 12 Joan Affleck: CRUISE 157
19. 13 Lloyd Trotter: The Innovation Matrix 169
20. 14 Sara Holoubek: Innovation Competitions 180
21. 15 Fran Korten: The Working Group 195
22. 16 Alice Paul: Insider/Outsider 215
23. 17 General Patton: Room to Maneuver 231
24. 18 Ella Baker: Organization Innovator 240
25. Conclusion: The Minotaur 261
26. Bibliography 265
27. Index 271