Columbia University Press
Corporate Innovator
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William Duggan
About this book
Author / Editor information
Reviews
Corporate Innovator makes existing knowledge more accessible to and legitimizes the efforts of would-be innovators. Duggan brings his academic curiosity and expertise in organizational strategy to bear, offering motivation, actionable advice, and historical context.
David Dabscheck, Chief Executive Officer, GIANT Innovation:
A common mistake in corporate innovation is that too much focus is placed on generating ideas, rather than on how to effectively communicate these ideas to other key stakeholders. Corporate Innovator performs an invaluable service in filling this gap by offering powerful and practical frameworks that help innovators build support for their ideas within large corporations. Duggan's expertise and insight in creativity and innovation gives him authority to speak on this topic.
Sheena S. Iyengar, S.T. Lee Professor of Business, Columbia Business School, and author of Think Bigger:
Duggan's Corporate Innovator is one of those rare books that you think is focused only on a small subject, but as you turn the pages, you realize each one opens up a whole world.
Topics
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Frontmatter
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Contents
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Introduction: The Labyrinth
1 - PART 1 Lessons
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1 New Ideas: A Theory of Action
9 -
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2 The First Step: Innovative Thinking
21 -
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3 Saqqara: The Idea Hierarchy
31 -
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4 Tunnel Vision: The Curse of the Core
40 -
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5 The Ally Maze: Up, Down, Across
49 -
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6 False Friends: The Tyranny of Teams
66 -
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7 Mind Games: War of the Words
79 -
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8 The Company as Ally: Pluribus vs. Unum
92 -
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9 Meeting of the Minds: Uncommon Sense
109 -
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10 Are You an Innovator?
125 - PART 2 Examples
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Introduction
145 -
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11 Brown Johnson: Dora the Explorer
147 -
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12 Joan Affleck: CRUISE
157 -
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13 Lloyd Trotter: The Innovation Matrix
169 -
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14 Sara Holoubek: Innovation Competitions
180 -
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15 Fran Korten: The Working Group
195 -
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16 Alice Paul: Insider/Outsider
215 -
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17 General Patton: Room to Maneuver
231 -
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18 Ella Baker: Organization Innovator
240 -
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Conclusion: The Minotaur
261 -
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Bibliography
265 -
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Index
271