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Corporate Innovator

A Guide Through the Labyrinth
  • William Duggan
Language: English
Published/Copyright: 2024

About this book

William Duggan—a leading expert on innovation and strategic thinking—offers a guide to navigating the maze from idea to implementation.

Author / Editor information

William Duggan teaches innovation at Columbia Business School in graduate and executive courses. His previous Columbia University Press books include Creative Strategy: A Guide for Innovation (2012) and The Seventh Sense: How Flashes of Insight Change Your Life (2017). Duggan has given talks and workshops to thousands of executives from companies around the world and has twenty years of experience as a strategy advisor and consultant.

Reviews

Kaihan Krippendorff, author of Driving Innovation from Within: A Guide for Internal Entrepreneurs:
Corporate Innovator makes existing knowledge more accessible to and legitimizes the efforts of would-be innovators. Duggan brings his academic curiosity and expertise in organizational strategy to bear, offering motivation, actionable advice, and historical context.

David Dabscheck, Chief Executive Officer, GIANT Innovation:
A common mistake in corporate innovation is that too much focus is placed on generating ideas, rather than on how to effectively communicate these ideas to other key stakeholders. Corporate Innovator performs an invaluable service in filling this gap by offering powerful and practical frameworks that help innovators build support for their ideas within large corporations. Duggan's expertise and insight in creativity and innovation gives him authority to speak on this topic.

Sheena S. Iyengar, S.T. Lee Professor of Business, Columbia Business School, and author of Think Bigger:
Duggan's Corporate Innovator is one of those rare books that you think is focused only on a small subject, but as you turn the pages, you realize each one opens up a whole world.

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  • PART 1 Lessons
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
April 24, 2024
eBook ISBN:
9780231559300
Pages and Images/Illustrations in book
Other:
15 images, 10 tables, 1 list
Downloaded on 13.3.2026 from https://www.degruyterbrill.com/document/doi/10.7312/dugg21228/html
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