Chapter Seven Using Marketing to Bring the Work to You

Kapitel in diesem Buch

1. Frontmatter i
2. Contents v
3. Introduction. Making the Decision to Freelance 1
4. Section 1: Setting Up Your Business
5. Chapter One Defining the Scope of Your Business 13
6. Chapter Two Setting Your Rates 30
7. Chapter Three Setting Up Shop 53
8. Chapter Four Being Uniquely You (Branding!) 76
9. Section 2: Working on Your Business
10. Chapter Five Getting Your First Project—and the Next 97
11. Chapter Six What Is Marketing, Anyway? 109
12. Chapter Seven Using Marketing to Bring the Work to You 124
13. Chapter Eight Making the Sale 151
14. Section 3: Working in Your Business
15. Chapter Nine Preparing to Do the Work: You and Your Workspace 171
16. Chapter Ten Handling Work Files and Keeping Records 189
17. Chapter Eleven Increasing Your Work Efficiency 202
18. Chapter Twelve Creating Goals and Working toward Success 221
19. Chapter Thirteen Handling Difficult Client Situations 236
20. Section 4: Beyond the Beginning
21. Chapter Fourteen Continuing the Learning and Getting Help 259
22. Chapter Fifteen Taking Care of You 275
23. Conclusion. Build a Business That Uniquely Fits You 293
24. Acknowledgments 295
25. Appendix A: Glossary of Terms 297
26. Appendix B: Resources and Tools by Topic 306
27. Notes 321
28. Index 329