Kapitel in diesem Buch

1. Frontmatter i
2. Contents vii
3. Preface: A Book about Advice, Not an Advice Book ix
4. Introduction: The Company You Keep 1
5. 1 You Are Just like Coca- Cola: Selling Your Self through Personal Branding 23
6. 2 Being Generic— and Not— in the Right Way 61
7. 3 Getting off the Screen and into Networks 89
8. 4 Didn’t We Meet on LinkedIn? 121
9. 5 Changing the Technological Infrastructure of Hiring 159
10. 6 The Decision Makers: What It Means to Be a Hiring Manager, Recruiter, or HR Person 185
11. 7 When Moving On Is the New Normal 207
12. Conclusion: We Wanted a Labor Force but Human Beings Came Instead 235
13. Acknowledgments 255
14. Notes 261
15. Bibliography 273
16. Index 283