6. Reaching an Overseas Market

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgments ix
4. Abbreviations xi
5. A Note on Money xiii
6. Preface xv
7. Introduction. The Flood of Cheap Print 1
8. 1. W. & R. Chambers and the Market for Print 13
9. Part I: Organizing a Proper System of Publishing
10. Introduction 27
11. 2. Industrial Book Production 31
12. 3. Reaching a National Market 41
13. 4. Production and Steam Power 55
14. 5. New Formats for Information 67
15. 6. Reaching an Overseas Market 79
16. 7. A Modern Printing Establishment 89
17. Part II: Railways and Competition
18. Introduction 97
19. 8. The Coming of the Railways 101
20. 9. Centralizing Business in Edinburgh 111
21. 10. Routledge and the New Competition 123
22. 11. Railway Bookstalls 135
23. 12. Instruction in the Railway Marketplace 147
24. 13. The Dignitaries of the Trade Take on Routledge 159
25. Part III: Steamships and Transatlantic Business
26. Introduction 173
27. 14. Transatlantic Opportunities 177
28. 15. Getting to Know the American Market 187
29. 16. The Dissemination of Cheap Instruction 201
30. 17. A New Spirit of Engagement 213
31. 18. Building Relationships with Boston and Philadelphia 225
32. 19. Piracy and Shipwreck!, 19 Piracy and Shipwreck! 239
33. Epilogue 253
34. Notes 263
35. Bibliography 293
36. Index 303