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5 Differentiation, Cultural Selection, and the Postwar Travel “Boom”
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Chapters in this book
- Front Matter i
- Contents vii
- Illustrations ix
- Acknowledgments xi
- Acronyms xiii
- Introduction: Tourism and Consumer Culture 1
- Boosterism and Early Tourism Promotion in British Columbia, 1890-1930 14
- From the Investment to the Expenditure Imperative: Regional Cooperation and the Lessons of Modern Advertising, 1916-35 43
- Entitlement, Idealism, and the Establishment of the British Columbia Government Travel Bureau, 1935-39 80
- The Second World War and the Consolidation of the British Columbia Tourist Industry, 1939-50 116
- Differentiation, Cultural Selection, and the Postwar Travel “Boom” 153
- Tourism as a Public Good: The Provincial Government Manages the Postwar “Boom,” 1950-70 178
- Conclusion: From Tourist Trade to Tourist Industry 211
- Appendix: Key tourism promotion organizations in British Columbia, 1901-72 217
- Notes 219
- Bibliography 256
- Index 269
Chapters in this book
- Front Matter i
- Contents vii
- Illustrations ix
- Acknowledgments xi
- Acronyms xiii
- Introduction: Tourism and Consumer Culture 1
- Boosterism and Early Tourism Promotion in British Columbia, 1890-1930 14
- From the Investment to the Expenditure Imperative: Regional Cooperation and the Lessons of Modern Advertising, 1916-35 43
- Entitlement, Idealism, and the Establishment of the British Columbia Government Travel Bureau, 1935-39 80
- The Second World War and the Consolidation of the British Columbia Tourist Industry, 1939-50 116
- Differentiation, Cultural Selection, and the Postwar Travel “Boom” 153
- Tourism as a Public Good: The Provincial Government Manages the Postwar “Boom,” 1950-70 178
- Conclusion: From Tourist Trade to Tourist Industry 211
- Appendix: Key tourism promotion organizations in British Columbia, 1901-72 217
- Notes 219
- Bibliography 256
- Index 269
