2 From the Investment to the Expenditure Imperative: Regional Cooperation and the Lessons of Modern Advertising, 1916-35

Chapters in this book

1. Front Matter i
2. Contents vii
3. Illustrations ix
4. Acknowledgments xi
5. Acronyms xiii
6. Introduction: Tourism and Consumer Culture 1
7. Boosterism and Early Tourism Promotion in British Columbia, 1890-1930 14
8. From the Investment to the Expenditure Imperative: Regional Cooperation and the Lessons of Modern Advertising, 1916-35 43
9. Entitlement, Idealism, and the Establishment of the British Columbia Government Travel Bureau, 1935-39 80
10. The Second World War and the Consolidation of the British Columbia Tourist Industry, 1939-50 116
11. Differentiation, Cultural Selection, and the Postwar Travel “Boom” 153
12. Tourism as a Public Good: The Provincial Government Manages the Postwar “Boom,” 1950-70 178
13. Conclusion: From Tourist Trade to Tourist Industry 211
14. Appendix: Key tourism promotion organizations in British Columbia, 1901-72 217
15. Notes 219
16. Bibliography 256
17. Index 269