Bristol University Press
1 Brewing Up Race
-
Nathaniel G. Chapman
Abstract
This chapter provides an overview of the whiteness of craft beer. When one looks at the deep history of beer and its origin stories in the 'new world,' one realizes that beer in the United States has always been bound up with race, racism, and the construction of white institutions and identities. Given the very quick and meteoric rise of the craft beer industry, especially in the United States, as well as the myopic scholarly focus on economic and historical trends in the industry, there is an urgent need to take stock of the intersectional inequalities that such realities gloss over. The chapter then outlines the book's guiding theoretical perspectives. These include race and the founding of the United States; racial ideology and the boundaries of Americanity; the production of (beer as) culture; and cultural diversity and brewing.
Abstract
This chapter provides an overview of the whiteness of craft beer. When one looks at the deep history of beer and its origin stories in the 'new world,' one realizes that beer in the United States has always been bound up with race, racism, and the construction of white institutions and identities. Given the very quick and meteoric rise of the craft beer industry, especially in the United States, as well as the myopic scholarly focus on economic and historical trends in the industry, there is an urgent need to take stock of the intersectional inequalities that such realities gloss over. The chapter then outlines the book's guiding theoretical perspectives. These include race and the founding of the United States; racial ideology and the boundaries of Americanity; the production of (beer as) culture; and cultural diversity and brewing.
Chapters in this book
- Front Matter i
- Contents vii
- About the Authors viii
- Acknowledgments ix
- Foreword xi
- Series Editor Preface xv
- Brewing Up Race 1
- Racism, Brewing, and Drinking in US History 27
- The Making of the (White) Craft Beer Industry 49
- The Paths to Becoming a Craft Brewer and Craft Beer Consumer 75
- Exposure, Marketing, and Access: Malt Liquor and the Racialization of Taste 103
- Gentrification and the Making of Craft Beer White Spaces 131
- #WeAreCraftBeer: Contemporary Movements to Change the Whiteness of Craft Beer 155
- Respondents to the Semi-Structured Interviews 181
- Interview Protocol 183
- References 185
- Index 203
Chapters in this book
- Front Matter i
- Contents vii
- About the Authors viii
- Acknowledgments ix
- Foreword xi
- Series Editor Preface xv
- Brewing Up Race 1
- Racism, Brewing, and Drinking in US History 27
- The Making of the (White) Craft Beer Industry 49
- The Paths to Becoming a Craft Brewer and Craft Beer Consumer 75
- Exposure, Marketing, and Access: Malt Liquor and the Racialization of Taste 103
- Gentrification and the Making of Craft Beer White Spaces 131
- #WeAreCraftBeer: Contemporary Movements to Change the Whiteness of Craft Beer 155
- Respondents to the Semi-Structured Interviews 181
- Interview Protocol 183
- References 185
- Index 203
