Chapter 10. The Buying Impulse – The How and Why of What We Buy

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgements xi
4. Introduction xiii
5. Chapter 1. The Impulse That Saved My Life 1
6. Chapter 2. Impulses and Your Zombie Brain 11
7. Chapter 3. Inside the Impulsive Brain 27
8. Chapter 4. The Teenage Brain – A Work in Progress 43
9. Chapter 5. Impulse and the Senses 56
10. Chapter 6. The Power of the Visual 72
11. Chapter 7. Impulses and the Risk-Taking Personality 88
12. Chapter 8. The Love Impulse – ‘It Only Takes a Moment’ 109
13. Chapter 10. The Overeating Impulse – Digging Our Graves with Our Teeth 132
14. Chapter 10. The Buying Impulse – The How and Why of What We Buy 149
15. Chapter 11. The Imitation Impulse – ‘A Beautiful Place to Die’ 162
16. Chapter 12. Deplete Us Not Into Temptation 179
17. Afterword: Free Will Is a Grand Illusion 198
18. Notes and References 205
19. Bibliography 249
20. Index 297