5. Corporate Advertising

Kapitel in diesem Buch

1. Frontmatter i
2. Contents ix
3. Introduction: The Fast Way to Peace 1
4. 1. The Service Ethic 15
5. 2. A Decent Standard of Living 75
6. 3. The Chain Store 130
7. 4. Big-Brand Goods 184
8. 5. Corporate Advertising 226
9. 6. The Star System 284
10. 7. The Consumer-Citizen 336
11. 8. Supermarketing 376
12. 9. A Model Mrs. Consumer 416
13. Conclusion: How the Slow Movement Put Perspective on the Fast Life 458
14. Notes 483
15. Bibliographic Essay 547
16. Acknowledgments 557
17. Index 561