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4. Big-Brand Goods

How Marketing Outmaneuvered the Marketplace
  • Victoria De Grazia
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Irresistible Empire
This chapter is in the book Irresistible Empire
© 2022 by the President and Fellows of Harvard College

© 2022 by the President and Fellows of Harvard College

Chapters in this book

  1. Frontmatter i
  2. Contents ix
  3. Introduction: The Fast Way to Peace 1
  4. 1. The Service Ethic 15
  5. 2. A Decent Standard of Living 75
  6. 3. The Chain Store 130
  7. 4. Big-Brand Goods 184
  8. 5. Corporate Advertising 226
  9. 6. The Star System 284
  10. 7. The Consumer-Citizen 336
  11. 8. Supermarketing 376
  12. 9. A Model Mrs. Consumer 416
  13. Conclusion: How the Slow Movement Put Perspective on the Fast Life 458
  14. Notes 483
  15. Bibliographic Essay 547
  16. Acknowledgments 557
  17. Index 561
https://doi.org/10.4159/9780674031180-005

Chapters in this book

  1. Frontmatter i
  2. Contents ix
  3. Introduction: The Fast Way to Peace 1
  4. 1. The Service Ethic 15
  5. 2. A Decent Standard of Living 75
  6. 3. The Chain Store 130
  7. 4. Big-Brand Goods 184
  8. 5. Corporate Advertising 226
  9. 6. The Star System 284
  10. 7. The Consumer-Citizen 336
  11. 8. Supermarketing 376
  12. 9. A Model Mrs. Consumer 416
  13. Conclusion: How the Slow Movement Put Perspective on the Fast Life 458
  14. Notes 483
  15. Bibliographic Essay 547
  16. Acknowledgments 557
  17. Index 561
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