Contents

Chapters in this book

1. Frontmatter i
2. Contents v
3. Preface vii
4. Introduction 1
5. PART ONE Tv Programs As Creative Goods
6. 1. The Market for Broadcast Network Programming 19
7. 2. Syndication 49
8. 3. The Public Broadcasting System 74
9. PART TWO. Switching Channels and Program Quality
10. 4. The Squeeze on Broadcasters’ Rents 99
11. 5. Cable Networks and Upgraded Cable Programming 127
12. 6. Broadcast Networks, Stations, and Rents 155
13. PART THREE. Bargaining Tables and Media Conglomerates
14. 7. Program Supply, Integration, And The Fin-Syn Rules 183
15. 8. Broadcast Stations: Lengthening the Chains 212
16. 9. Cable Networks and Cable Operators: Ownership Links and Carriage Decisions 227
17. Epilogue 243
18. Appendixes. Notes. Selected References. Index
19. Appendix A: Determinants of Affiliates’ Compensation 259
20. Appendix B: Gains for Chains in Radio 273
21. Notes 283
22. Selected References 345
23. Index 353