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Switching Channels
Organization and Change in TV Broadcasting
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Richard E. Caves
and Karen Guo
Language:
English
Published/Copyright:
2005
About this book
Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that Switching Channels explores.
Reviews
This book is a successful effort to subject to economic analysis an industry that has undergone substantial organizational changes within a short time and that is marked by quite peculiar structural properties and production practices. Caves ingeniously sorts out the industry's peculiarities and reads the economic meaning and implications of its "tribal customs."
-- Dick Netzer, Robert F. Wagner Graduate School of Public Service, New York University
-- Dick Netzer, Robert F. Wagner Graduate School of Public Service, New York University
In Switching Channels, Richard Caves has done a great job bringing together a vast amount of disparate information to provide a comprehensive framework for the study of television broadcasting. The book covers everything from syndication through the rise of cable networks.
-- S. Mark Young, Marshall School of Business, University of Southern California
-- S. Mark Young, Marshall School of Business, University of Southern California
Richard E. Caves [is] the don of entertainment economics.
-- Austan Goolsbee New York Times
-- Austan Goolsbee New York Times
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Frontmatter
i -
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Contents
v -
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Preface
vii -
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Introduction
1 - PART ONE Tv Programs As Creative Goods
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1. The Market for Broadcast Network Programming
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2. Syndication
49 -
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3. The Public Broadcasting System
74 - PART TWO. Switching Channels and Program Quality
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4. The Squeeze on Broadcasters’ Rents
99 -
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5. Cable Networks and Upgraded Cable Programming
127 -
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6. Broadcast Networks, Stations, and Rents
155 - PART THREE. Bargaining Tables and Media Conglomerates
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7. Program Supply, Integration, And The Fin-Syn Rules
183 -
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8. Broadcast Stations: Lengthening the Chains
212 -
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9. Cable Networks and Cable Operators: Ownership Links and Carriage Decisions
227 -
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Epilogue
243 - Appendixes. Notes. Selected References. Index
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Appendix A: Determinants of Affiliates’ Compensation
259 -
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Appendix B: Gains for Chains in Radio
273 -
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Notes
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Selected References
345 -
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Index
353
Publishing information
Pages and Images/Illustrations in book
eBook published on:
July 1, 2009
eBook ISBN:
9780674029293
Pages and Images/Illustrations in book
Main content:
372
eBook ISBN:
9780674029293
Audience(s) for this book
Professional and scholarly;