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book: Switching Channels
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Switching Channels

Organization and Change in TV Broadcasting
  • Richard E. Caves and Karen Guo
Language: English
Published/Copyright: 2005
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About this book

Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that Switching Channels explores.

Reviews

This book is a successful effort to subject to economic analysis an industry that has undergone substantial organizational changes within a short time and that is marked by quite peculiar structural properties and production practices. Caves ingeniously sorts out the industry's peculiarities and reads the economic meaning and implications of its "tribal customs."
-- Dick Netzer, Robert F. Wagner Graduate School of Public Service, New York University

In Switching Channels, Richard Caves has done a great job bringing together a vast amount of disparate information to provide a comprehensive framework for the study of television broadcasting. The book covers everything from syndication through the rise of cable networks.
-- S. Mark Young, Marshall School of Business, University of Southern California

Richard E. Caves [is] the don of entertainment economics.
-- Austan Goolsbee New York Times


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vii

Introduction
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PART ONE Tv Programs As Creative Goods

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PART TWO. Switching Channels and Program Quality

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PART THREE. Bargaining Tables and Media Conglomerates

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Appendixes. Notes. Selected References. Index

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Publishing information
Pages and Images/Illustrations in book
eBook published on:
July 1, 2009
eBook ISBN:
9780674029293
Pages and Images/Illustrations in book
Main content:
372
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