Skip to main content
Presented to you through Paradigm Publishing Services

Rutgers University Press

Visit our Partner Page See all our books
Chapter
Licensed
Unlicensed Requires Authentication

Chapter Six. Superman the Brand and Beyond

© 2019 Rutgers University Press, New Brunswick

© 2019 Rutgers University Press, New Brunswick

Chapters in this book

  1. Frontmatter i
  2. CONTENTS vii
  3. Acknowledgments ix
  4. SUPERMAN 1
  5. Introduction. The Persistence of an American Icon 3
  6. Chapter One. Superman Mythos and History 15
  7. Chapter Two. Ideology and Morality 41
  8. Chapter Three. Superman: The Object of Nostalgia 68
  9. Chapter Four. Production, Authorship, and Ownership 93
  10. Chapter Five. Readers and Audiences 116
  11. Chapter Six. Superman the Brand and Beyond 143
  12. Epilogue 173
  13. Notes 177
  14. Bibliography 197
  15. Index 203
Superman
This chapter is in the book Superman
https://doi.org/10.36019/9780813587547-009

Chapters in this book

  1. Frontmatter i
  2. CONTENTS vii
  3. Acknowledgments ix
  4. SUPERMAN 1
  5. Introduction. The Persistence of an American Icon 3
  6. Chapter One. Superman Mythos and History 15
  7. Chapter Two. Ideology and Morality 41
  8. Chapter Three. Superman: The Object of Nostalgia 68
  9. Chapter Four. Production, Authorship, and Ownership 93
  10. Chapter Five. Readers and Audiences 116
  11. Chapter Six. Superman the Brand and Beyond 143
  12. Epilogue 173
  13. Notes 177
  14. Bibliography 197
  15. Index 203
Downloaded on 26.4.2026 from https://www.degruyterbrill.com/document/doi/10.36019/9780813587547-009/html?lang=en
Scroll to top button