Chapters in this book

1. Frontmatter i
2. CONTENTS vii
3. Acknowledgments ix
4. SUPERMAN 1
5. Introduction. The Persistence of an American Icon 3
6. Chapter One. Superman Mythos and History 15
7. Chapter Two. Ideology and Morality 41
8. Chapter Three. Superman: The Object of Nostalgia 68
9. Chapter Four. Production, Authorship, and Ownership 93
10. Chapter Five. Readers and Audiences 116
11. Chapter Six. Superman the Brand and Beyond 143
12. Epilogue 173
13. Notes 177
14. Bibliography 197
15. Index 203