Chapters in this book

1. Frontmatter i
2. CONTENTS vii
3. Acknowledgments ix
4. Abbreviations xi
5. Introduction 1
6. 1. Martha Washington (Would Have) Shopped Here: Women’s History in Magazines and Ephemera, 1910–1935 18
7. 2. “The Quaker Girl Turns Modern”: How Adwomen Promoted History, 1910–1940 50
8. 3. Broadcasting Yesteryear: Women’s History on Commercial Radio, 1930–1945 77
9. 4. Gallant American Women: Feminist Historians and the Mass Media, 1935–1950 94
10. 5. Betsy Ross Red Lipstick: Products as Artifacts and Inspiration, 1940–1950 127
11. 6. “You’ve Come a Long Way, Baby”: Women’s History in Consumer Culture from World War II to Women’s Liberation 162
12. Epilogue 194
13. Notes 199
14. Index 247
15. ABOUT THE AUTHOR 259