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6. “You’ve Come a Long Way, Baby”: Women’s History in Consumer Culture from World War II to Women’s Liberation
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Emily Westkaemper
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Chapters in this book
- Frontmatter i
- CONTENTS vii
- Acknowledgments ix
- Abbreviations xi
- Introduction 1
- 1. Martha Washington (Would Have) Shopped Here: Women’s History in Magazines and Ephemera, 1910–1935 18
- 2. “The Quaker Girl Turns Modern”: How Adwomen Promoted History, 1910–1940 50
- 3. Broadcasting Yesteryear: Women’s History on Commercial Radio, 1930–1945 77
- 4. Gallant American Women: Feminist Historians and the Mass Media, 1935–1950 94
- 5. Betsy Ross Red Lipstick: Products as Artifacts and Inspiration, 1940–1950 127
- 6. “You’ve Come a Long Way, Baby”: Women’s History in Consumer Culture from World War II to Women’s Liberation 162
- Epilogue 194
- Notes 199
- Index 247
- ABOUT THE AUTHOR 259
Chapters in this book
- Frontmatter i
- CONTENTS vii
- Acknowledgments ix
- Abbreviations xi
- Introduction 1
- 1. Martha Washington (Would Have) Shopped Here: Women’s History in Magazines and Ephemera, 1910–1935 18
- 2. “The Quaker Girl Turns Modern”: How Adwomen Promoted History, 1910–1940 50
- 3. Broadcasting Yesteryear: Women’s History on Commercial Radio, 1930–1945 77
- 4. Gallant American Women: Feminist Historians and the Mass Media, 1935–1950 94
- 5. Betsy Ross Red Lipstick: Products as Artifacts and Inspiration, 1940–1950 127
- 6. “You’ve Come a Long Way, Baby”: Women’s History in Consumer Culture from World War II to Women’s Liberation 162
- Epilogue 194
- Notes 199
- Index 247
- ABOUT THE AUTHOR 259
