Kapitel in diesem Buch

1. Frontmatter i
2. Contents vii
3. Acknowledgments ix
4. 1. Introduction 1
5. 2. Fortifying the City upon a Hill: College Football and Cold War Citizenship 17
6. 3. Duck Walking the Couch Potato: Exercise as Therapy for a Consumer Society 32
7. 4. The Best Seat in the Ballpark: Lifestyle and the Televisual Event 57
8. 5. Fordism in the Airwaves: The NCAA’s Use of Market Regulations to Control College Athletics 73
9. 6. From Neighborhood to Nation: Geographical Imagination of the Cold War in Sports Illustrated 93
10. 7. Conclusion 113
11. Appendix: Note on Methodology 131
12. Notes 133
13. References 143
14. Index 167
15. About the Author 175