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Washing Expectations in Domestic Laundering – Consumer Behavior in Mexico

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Published/Copyright: August 27, 2016
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Tenside Surfactants Detergents
From the journal Tenside Surfactants Detergents Volume 53 Issue 5

Abstract

A study was conducted to understand the impact of technological changes on household washing machines and how consumer behavior has adapted to such changes with respect to purchase drivers and laundry practices. To assess this aspect, from November 2014 until June 2015, 600 users were interviewed and from this group a sample was selected for a closer look on purchase decision and washing practices. Data were obtained through interviews and field visits with consumers in 3 different cities in Mexico. Results showed that consumer have changed their habits and practices through the years due to an improved income, increased women's participation in workforce, higher washing machine penetration and lowered prices/offers to acquire the appliance. Obtained results provide on the one hand an overview of how consumers evolve in case of purchasing a washing machine as well as the way of using the machine and on the other hand how their behavior was still influenced by the elderly.

Kurzfassung

Das Ziel der hier durchgeführten Studie war, den Einfluss der technologischen Veränderungen bei Haushaltswaschmaschinen zu verstehen und wie sich das Verbraucherverhalten bezüglich Kaufentscheidungen und Waschpraktiken an solche Veränderungen anpasst. Zur Bewertung dieses Aspekts wurden von November 2014 bis Juni 2015 600 Verbraucher befragt. Aus dieser Gruppe wurde eine Stichprobe ausgewählt, deren Kaufentscheidungen und Waschpraktiken näher betrachtet wurden. Die Daten wurden in drei verschiedenen Städten Mexikos durch Befragungen und Besuche bei Verbrauchern erhalten. Die Ergebnisse machten deutlich, dass die Verbraucher ihre Gewohnheiten und Praktiken über die Jahre aufgrund verbesserter Einkommen, der zunehmenden Teilhabe von Frauen am Arbeitsleben, der weiteren Verbreitung von Waschmaschinen und der gesunkenen Preise, solche Geräte zu erwerben, verändert haben. Die erzielten Ergebnisse liefern einen Überblick darüber, wie sich einerseits die Verbraucher beim Kauf einer Waschmaschine und bei der Art und Wiese der Maschinennutzung weiterentwickelt haben und andererseits wie die Älteren ihr Verhalten immer noch beeinflussen.

Key words: Washing machine; laundry washing; Consumer habits; purchase drivers
Stichwörter: Waschmaschine; Wäschewaschen; Verbraucherverhalten; Kaufentscheidungen
*Correspondence address, Mr. Santiago Plata, Mrs. Martha Hecht, Mabe Tecnologia y Proyectos, Acceso B 406 Parque Industrial Jurica, Queretaro, Mexico 76120, Tel.: +524422114800 ext. 1934, Fax: +524422114888, E-Mail: ,

Martha Hecht has 20 years of practical experience developing household washing and drying machines as well as cleaning products such as detergents and fabric softeners. Main areas of her research involve Consumer behavior in different countries, Collaborative design with consumers and Appliance regulations. She is also a member of national and international communities who deal with energy efficiency and performance of household appliances and was the first woman in Latin-America to be recognize with the IEC 1906 award.

Santiago Plata has 10 years of practical experience developing household washing and dryer machines. His specialty is logic developing of both washing and drying, always looking for to meet with Standards and careful of Clothes. Also he worked seven years at Instituto Mexicano del Petroleo in Numerical Simulation of Oil Reservoirs in Research Area.

References

1. Instituto Nacional de Estadistica y Geografia – INEGI. (January 31, 2011). “Poblacion, Hogares y Vivienda”. Retrieved February, 2012 from: [http://www.inegi.org.mx/Sistemas/temasV2/Default.aspx?s=est&c=17484].Search in Google Scholar

2. Banco Mundial, World Development Indicators, 2013. http://data.worldbank.org/data-catalog/worlddevelopment-indicators.Search in Google Scholar

3. Distribution of socioeconomic levels in Mexico, retrieved 2006 from: http://www.city-data.com/forum/mexico/573620-distribution-socio-economic-levels-mexico-apartment.html#ixzz49VmjFcyK.Search in Google Scholar

4. Euromonitor, “Consumer Lifestyles – Mexico”. (February, 2011). 1–105 pp. Retrieved February 2012.Search in Google Scholar

5. BancoMundial, 2012a, Informe de Desarrollo Mundial 2013. Empleo (Washington).Search in Google Scholar

6. BancoMundial, 2011, Informe de Desarrollo Mundial 2012. Igualdad de Género y Desarrollo (Washington).Search in Google Scholar

7. BancoMundial, 2012b, “Accelerating Progress on Gender Mainstreaming and Gender-Related MDGs. A Progress Report”, IDA 16 Mid-Term Review (Washington).Search in Google Scholar

Received: 2016-03-31
Revised: 2016-07-13
Published Online: 2016-08-27
Published in Print: 2016-09-15

© 2016, Carl Hanser Publisher, Munich

Articles in the same Issue

  1. Contents/Inhalt
  2. Contents
  3. Review
  4. Water and Energy Consumption in Domestic Laundering Worldwide – A Review
  5. Laundry Washing: New Learning and Global Relevance
  6. Stock Model Based Bottom-up Accounting for Washing Machines: Worldwide Energy, Water and Greenhouse Gas Saving Potentials 2010–2030
  7. Washing Expectations in Domestic Laundering – Consumer Behavior in Mexico
  8. Differentiated Evaluation of Washing Performance in Washing Machines of Test Stain Strips as a Function of Temperature, Washing Duration and Load Size
  9. Textile Quality Depletion due to Household Machine Wash – Ways to Measure and Impacts of Wash Duration and Temperature on Textiles
  10. New Evaluation Method of Cleaning Performance for Washing Machines
  11. Wool Wash
  12. Wool Wash: Technical Performance and Consumer Habits
  13. Dishwashing
  14. Potentials and Impacts of Low Temperature Electric Household Dishwashing
  15. Effects of Relevant Detergent Components on the Cleaning Performance in Low Temperature Electric Household Dishwashing
  16. Novel Measuring Methods
  17. Revealing Detergent Efficiency and Mechanism by Real-Time Measurement Using a Novel and Tailored QCM-D methodology
  18. Hygiene
  19. Microbicidal Action of Heat, Detergents and Active Oxygen Bleach as Components of Laundry Hygiene
  20. Detergents
  21. Understanding Interactions of Surfactants and Enzymes: Impact of Individual Surfactants on Stability and Wash Performance of Protease Enzyme in Detergents
https://doi.org/10.3139/113.110448
Keywords for this article
Washing machine; laundry washing; Consumer habits; purchase drivers

Articles in the same Issue

  1. Contents/Inhalt
  2. Contents
  3. Review
  4. Water and Energy Consumption in Domestic Laundering Worldwide – A Review
  5. Laundry Washing: New Learning and Global Relevance
  6. Stock Model Based Bottom-up Accounting for Washing Machines: Worldwide Energy, Water and Greenhouse Gas Saving Potentials 2010–2030
  7. Washing Expectations in Domestic Laundering – Consumer Behavior in Mexico
  8. Differentiated Evaluation of Washing Performance in Washing Machines of Test Stain Strips as a Function of Temperature, Washing Duration and Load Size
  9. Textile Quality Depletion due to Household Machine Wash – Ways to Measure and Impacts of Wash Duration and Temperature on Textiles
  10. New Evaluation Method of Cleaning Performance for Washing Machines
  11. Wool Wash
  12. Wool Wash: Technical Performance and Consumer Habits
  13. Dishwashing
  14. Potentials and Impacts of Low Temperature Electric Household Dishwashing
  15. Effects of Relevant Detergent Components on the Cleaning Performance in Low Temperature Electric Household Dishwashing
  16. Novel Measuring Methods
  17. Revealing Detergent Efficiency and Mechanism by Real-Time Measurement Using a Novel and Tailored QCM-D methodology
  18. Hygiene
  19. Microbicidal Action of Heat, Detergents and Active Oxygen Bleach as Components of Laundry Hygiene
  20. Detergents
  21. Understanding Interactions of Surfactants and Enzymes: Impact of Individual Surfactants on Stability and Wash Performance of Protease Enzyme in Detergents
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