Kapitel in diesem Buch

1. Frontmatter i
2. Contents v
3. Preface ix
4. Acknowledgments xv
5. PART ONE From Behavioral Insights to Precision Consumer Research
6. CHAPTER ONE Evolving Traditional Journey Maps 3
7. CHAPTER TWO Genetic Data for Precision Retail: Applications and Challenges 29
8. CHAPTER THREE Neuroscience Methods, Neuroforecasting, and Digital Media Impact 51
9. CHAPTER FOUR Unlocking Unconscious Truths: Adapting Linguistics, Semiotics, and Evidence-Based Behavioral Modeling to Inform Corporate Strategy and Brand 69
10. CHAPTER FIVE Rethinking Human-Centered Design in the Age of AI and Humans as Data 91
11. PART TWO Weaving Behavioral and Precision Consumer Research into Marketing and Retail Strategy
12. CHAPTER SIX Personalized Retailing: A State-of-Theory & State-of-Practice Review 115
13. CHAPTER SEVEN How Resource Scarcity Shapes Consumer Behavior: Implications from the COVID-19 Pandemic 145
14. CHAPTER EIGHT Interface Design for Evolving Consumers and Retail Contexts 166
15. CHAPTER NINE Real-Time Retail Analytics 181
16. PART THREE Data Analytics and Machine Learning for Retail Design and Strategy
17. CHAPTER TEN The Promotion Planning Optimization Problem with Bounded Memory Demand Models 207
18. CHAPTER ELEVEN Retail Markdown Optimization under Demand Parameter Uncertainty 235
19. CHAPTER TWELVE Censored Demand Estimation of Choice Models for Omnichannel Pricing 264
20. CHAPTER THIRTEEN Customer Lifetime Value (CLV) and Fund Transfer Pricing (FTP) Meisam Soltani-koopa, Hootan Kamran Habibkhani, Mikhail Nediak, and Anton Ovchinnikov, with Moiz Ali and Henry Martinez 293
21. PART FOUR Retail Channels as Part of Business and Society Ecosystem in Moving towards Adaptive Behavior and Context
22. CHAPTER FOURTEEN Risk, Reward, and Uncertainty in Buyer- Seller Transactions: The Seller’s View on Combining Posted Prices and Auctions 321
23. CHAPTER FIFTEEN Participative Pricing in B2B Markets 338
24. CHAPTER SIXTEEN Retail Supply Chains: The Growing Importance of Technology and Supply Chain Standards for Enhancing Efficiency, Visibility, Transparency, and Trust at the Digital-Physical B2B Systems Interface 359
25. CHAPTER SEVENTEEN New Models in Digital-Physical Retail Processes and Systems to Create and Capture Business and Stakeholder Value 379
26. CHAPTER EIGHTEEN The “Giant Leap Methodology”: How to Chart a Course to the Moon without Being Pulled Down by the Operational, Financial, and Reputational Risks of Rapid Innovation 398
27. Contributors 420