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Preface: A Word from the Authors

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© 2022 University of Toronto Press, Toronto

© 2022 University of Toronto Press, Toronto

Chapters in this book

  1. Frontmatter i
  2. Praise for Business the NHL Way iii
  3. Contents vii
  4. Foreword ix
  5. Preface: A Word from the Authors xiii
  6. DROPPING THE PUCK
  7. 1 It Starts at the Top 1
  8. 2 Leadership Essentials 19
  9. 3 Why Many of the World’s Business Leaders Use Sport to Drive Themselves 41
  10. 4 Why Hockey Mattered during Extreme Global Challenges 59
  11. WINNING THE DRAW
  12. 5 Smart Copycats Can Run with the Big Dogs 77
  13. 6 Brand New Offerings with Creativity 91
  14. 7 Innovation: How the NHL Has Thrived in This Space 105
  15. 8 Marketing and Promoting the NHL Way: Relevant to the Day 120
  16. 9 Women’s Professional Ice Hockey and the True Value of Inclusion 139
  17. 10 Conflict Management: What Can We Learn from the NHL? 155
  18. CHANGING THE LINES
  19. 11 Veterans Matter 181
  20. 12 The Don Cherry Story 194
  21. 13 Talent Is Everywhere: The Manon Rhéaume Story 207
  22. 14 Emerging Trends: Appreciating History and Video Games 220
  23. 15 Race and Identity Challenges 232
  24. THIRD PERIOD
  25. 16 Two Birds, One Stone 243
  26. 17 Give-and-Go 260
  27. Overtime 269
  28. Afterword 277
  29. Acknowledgments 281
  30. Notes 283
  31. Index 291
  32. Author Biographies 305
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Business the NHL Way
This chapter is in the book Business the NHL Way
https://doi.org/10.3138/9781487538903-003

Chapters in this book

  1. Frontmatter i
  2. Praise for Business the NHL Way iii
  3. Contents vii
  4. Foreword ix
  5. Preface: A Word from the Authors xiii
  6. DROPPING THE PUCK
  7. 1 It Starts at the Top 1
  8. 2 Leadership Essentials 19
  9. 3 Why Many of the World’s Business Leaders Use Sport to Drive Themselves 41
  10. 4 Why Hockey Mattered during Extreme Global Challenges 59
  11. WINNING THE DRAW
  12. 5 Smart Copycats Can Run with the Big Dogs 77
  13. 6 Brand New Offerings with Creativity 91
  14. 7 Innovation: How the NHL Has Thrived in This Space 105
  15. 8 Marketing and Promoting the NHL Way: Relevant to the Day 120
  16. 9 Women’s Professional Ice Hockey and the True Value of Inclusion 139
  17. 10 Conflict Management: What Can We Learn from the NHL? 155
  18. CHANGING THE LINES
  19. 11 Veterans Matter 181
  20. 12 The Don Cherry Story 194
  21. 13 Talent Is Everywhere: The Manon Rhéaume Story 207
  22. 14 Emerging Trends: Appreciating History and Video Games 220
  23. 15 Race and Identity Challenges 232
  24. THIRD PERIOD
  25. 16 Two Birds, One Stone 243
  26. 17 Give-and-Go 260
  27. Overtime 269
  28. Afterword 277
  29. Acknowledgments 281
  30. Notes 283
  31. Index 291
  32. Author Biographies 305
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