Chapters in this book

1. Frontmatter i
2. Praise for Business the NHL Way iii
3. Contents vii
4. Foreword ix
5. Preface: A Word from the Authors xiii
6. DROPPING THE PUCK
7. 1 It Starts at the Top 1
8. 2 Leadership Essentials 19
9. 3 Why Many of the World’s Business Leaders Use Sport to Drive Themselves 41
10. 4 Why Hockey Mattered during Extreme Global Challenges 59
11. WINNING THE DRAW
12. 5 Smart Copycats Can Run with the Big Dogs 77
13. 6 Brand New Offerings with Creativity 91
14. 7 Innovation: How the NHL Has Thrived in This Space 105
15. 8 Marketing and Promoting the NHL Way: Relevant to the Day 120
16. 9 Women’s Professional Ice Hockey and the True Value of Inclusion 139
17. 10 Conflict Management: What Can We Learn from the NHL? 155
18. CHANGING THE LINES
19. 11 Veterans Matter 181
20. 12 The Don Cherry Story 194
21. 13 Talent Is Everywhere: The Manon Rhéaume Story 207
22. 14 Emerging Trends: Appreciating History and Video Games 220
23. 15 Race and Identity Challenges 232
24. THIRD PERIOD
25. 16 Two Birds, One Stone 243
26. 17 Give-and-Go 260
27. Overtime 269
28. Afterword 277
29. Acknowledgments 281
30. Notes 283
31. Index 291
32. Author Biographies 305