Kapitel in diesem Buch

1. Frontmatter i
2. Contents v
3. Preface ix
4. Acknowledgments xvii
5. Part One: The Translation and Scaling Challenge
6. 1 The Science of Translation and Scaling 1
7. 2 When Governments Use Nudges: Measuring Impact “At Scale” 20
8. 3 Prescriptions for Successfully Scaling Behavioral Interventions 28
9. 4 The Last Yard Problem: Tailoring of Behavioral Interventions for Scale 42
10. 5 The Limited Importance of External Validity in Experimental Economics 52
11. Part Two: Some Popular Behavioral Interventions
12. 6 Why Many Behavioral Interventions Have Unpredictable Effects in the Wild: The Conflicting Consequences Problem 65
13. 7 Norm Nudging: How to Measure What We Want to Implement 82
14. 8 The Fresh-Start Effect: Motivational Boosts beyond New Year’s Resolutions 108
15. 9 Reminders: Their Value and Hidden Costs 120
16. Part Three: Domain-Specific Behavior Change Challenges
17. 10 Applying Behavioral Insights to Cultivate Diversity and Inclusion 135
18. 11 Sustainable Nudges for the Wild: Recommendations from SHIFT 153
19. 12 START Communicating Effectively: Best Practices for Educational Communications 170
20. 13 A Psychological “Vaccine” against Fake News: From the Lab to Worldwide Implementation 188
21. 14 Developing Effective Healthy Eating Nudges 207
22. 15 Wellness Rewarded: A “How To” on Designing Behavioral Science–Informed Financial Incentives to Improving Health (That Work) 219
23. 16 Increasing Blood and Plasma Donations: Behavioral and Ethical Scalability 230
24. 17 Evidence-Based Interventions for Financial Well-Being 250
25. 18 Financial Inclusion: Lab-Based Approaches for Consumer Protection Policymaking in the Wild 263
26. Part Four: Tools and Techniques
27. 19 Implementing Behavioral Science Insights with Low-Income Populations in the Global South 277
28. 20 If You Want People to Accept Your Intervention, Don’t Be Creepy 284
29. 21 Digital Nudging: Using Technology to Nudge for Good 292
30. 22 To Apply and Scale Behavioral Insights Effectively, Practitioners Must Be Scientific 300
31. 23 It’s All about the SOUL! Why Sort, Order, and Use Labeling Results in Smart Scorecards 309
32. 24 Applying Behavioral Interventions in a New Context 316
33. Contributors 323